The Norm Of Reciprocity Is Explored By Female And Male...

Introduction: Because humans are perceptive animals, people would mirror their reactions with people around them. These responses allow people to feel as if they are following a social norm by not doing anything different from others. In this experiment, the norm of reciprocity is explored by female and male researchers to not only investigate the truth of this theory, but also observe the between gender differences to various facial expressions. Hypothesis: According to the norm of reciprocity, people are more likely to put the same expression as they see on others because In terms of the difference between the reactions for female and male researchers, both genders will most likely receive a smile more from females and the other†¦show more content†¦In the end, there were 257 students who completed the experiments, which means the results were concluded from a total of 1542 subjects and responses. Results: The overall results collected by 257 students for each of the expression is roughly 2.8 for frown, 3.2 for neutral, and 3.9 for smile, each data at a statistically significant p-value of 0.001. This result disproves the norm of reciprocity theory in the hypothesis since a frown received a response closer to neutral. Amongst the statistically significant data, male researchers received more smiles from the opposite gender when making a neutral and a smile compared to its own gender at p.01 for female researchers is receiving more smiles from the opposite gender when making a neutral face. In perspective of the difference between female and male researchers, females received more smiles from the same gender while male researchers received more smiles from the opposite gender. These data sets confirm the part in the hypothesis about men being less likely to offer a smile. Discussion: While conducting the experiment, there were still a few challenging factors. 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William Shakespeare s Romeo And Juliet - 2441 Words

William Shakespeare’s famous play Romeo and Juliet is filled with serious decisions. The two title â€Å"star-crossed lovers,† Romeo Montague and Juliet Capulet, not only decide to get married mere days after their first meeting, but also choose to carry out a ridiculous plan to avoid an unwanted marriage and eventually kill themselves (prologue). Although such subject matter is not often found in young adult novels, the impulsivity of this behavior is a mark of Romeo and Juliet’s teenage inexperience. Their immaturity ultimately results in drastic consequences— namely, their own deaths; however, their naivetà © was not a hazard for the entirety of the play. The way it affects their decisions and relationships with others changes over time, different at the start of the book before they meet than at the end, when they both finally make the monumental decision to commit suicide. 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Black House Chapter Seven Free Essays

string(34) " what it was except it was small\." 7 GOD MAY KNOW where Henry Leyden found that astounding suit, but we certainly do not. A costume shop? No, it is too elegant to be a costume; this is the real thing, not an imitation. But what sort of real thing is it? The wide lapels sweep down to an inch below the waist, and the twin flaps of the swallowtail reach nearly to the ankles of the billowing, pleated trousers, which seem, beneath the snowfield expanse of the double-breasted waistcoat, to ride nearly at the level of the sternum. We will write a custom essay sample on Black House Chapter Seven or any similar topic only for you Order Now On Henry’s feet, white, high-button spats adorn white patent-leather shoes; about his neck, a stiff, high collar turns its pointed peaks over a wide, flowing, white satin bow tie, perfectly knotted. The total effect is of old-fashioned diplomatic finery harmoniously wedded to a zoot suit: the raffishness of the ensemble outweighs its formality, but the dignity of the swallowtail and the waistcoat contribute to the whole a regal quality of a specific kind, the regality often seen in African American entertainers and musicians. Escorting Henry to the common room while surly Pete Wexler comes along behind, pushing a handcart loaded with boxes of records, Rebecca Vilas dimly remembers having seen Duke Ellington wearing a white cutaway like this in a clip from some old film . . . or was it Cab Calloway? She recalls an upraised eyebrow, a glittering smile, a seductive face, an upright figure posed before a band, but little more. (If alive, either Mr. Ellington or Mr. Calloway could have informed Rebecca that Henry’s outfit, including the â€Å"high-drape† pants with a â€Å"reet pleat,† terms not in her vocabulary, had undoubtedly been handmade by one of four specific tailors located in the black neighborhoods of New York, Washington, D.C., Philadelphia, or Los Angeles, masters of their trade during the thirties and forties, underground tailors, men now alas as dead as their celebrated clients. Henry Leyden knows exactly who tailored his outfit, where it came from, and how it fell into his hands, but when it comes to persons such as Rebecca Vilas, Henry imparts no more information than is already likely to be known.) In the corridor leading to the common room, the white cutaway appears to shine from within, an impression only increased by Henry’s oversized, daddy-cool dark glasses with bamboo frames, in which what may be tiny sapphires wink at the corners of the bows. Is there maybe some shop that sells Spiffy Clothes of Great 1930s Bandleaders? Does some museum inherit this stuff and auction it off ? Rebecca cannot contain her curiosity a moment longer. â€Å"Mr. Leyden, where did you get that beautiful outfit?† From the rear and taking care to sound as though he is muttering to himself, Pete Wexler opines that obtaining an outfit like that probably requires chasing a person of an ethnicity beginning with the letter n for at least a couple of miles. Henry ignores Pete and smiles. â€Å"It’s all a matter of knowing where to look.† â€Å"Guess you never heard of CDs,† Pete says. â€Å"They’re like this big new breakthrough.† â€Å"Shut up and tote them bales, me bucko,† says Ms. Vilas. â€Å"We’re almost there.† â€Å"Rebecca, my dear, if I may,† Henry says. â€Å"Mr. Wexler has every right to grouse. After all, there’s no way he could know that I own about three thousand CDs, is there? And if the man who originally owned these clothes can be called a nigger, I’d be proud to call myself one, too. That would be an incredible honor. I wish I could claim it.† Henry has come to a halt. Each, in a different way, shocked by his use of the forbidden word, Pete and Rebecca have also stopped moving. â€Å"And,† Henry says, â€Å"we owe respect to those who assist us in the performance of our duties. I asked Mr. Wexler to shake out my suit when he hung it up, and he very kindly obliged me.† â€Å"Yeah,† Pete says. â€Å"Plus I also hung up your light and put your turntable and speakers and shit right where you want ’em.† â€Å"Thank you very much, Mr. Wexler,† Henry says. â€Å"I appreciate your efforts in my behalf.† â€Å"Well, shit,† Pete says, â€Å"I was only doing my job, you know? But anything you want after you’re done, I’ll give you a hand.† Without benefit of a flash of panties or a glimpse of ass, Pete Wexler has been completely disarmed. Rebecca finds this amazing. All in all, sightless or not, Henry Leyden, it comes to her, is far and away the coolest human being she has ever been privileged to encounter in her entire twenty-six years on the face of the earth. Never mind his clothes where did guys like this come from? â€Å"Do you really think some little boy vanished from the sidewalk out in front of here this afternoon?† Henry asks. â€Å"What?† Rebecca asks. â€Å"Seems like it to me,† Pete says. â€Å"What?† Rebecca asks again, this time to Pete Wexler, not Henry. â€Å"What are you saying?† â€Å"Well, he ast me, and I tol’ him,† Pete says. â€Å"That’s all.† Simmering dangerously, Rebecca takes a stride toward him. â€Å"This happened on our sidewalk? Another kid, in front of our building? And you didn’t say anything to me or Mr. Maxton?† â€Å"There wasn’t nothin’ to say,† Pete offers in self-defense. â€Å"Maybe you could tell us what actually happened,† Henry says. â€Å"Sure. What happened was, I went outside for a smoke, see?† This is less than strictly truthful. Faced with the choice of walking ten yards to the Daisy corridor men’s room to flush his cigarette down a toilet or walking ten feet to the entrance and pitching it into the parking lot, Pete had sensibly elected outdoor disposal. â€Å"So I get outside and that’s when I saw it. This police car, parked right out there. So I walked up to the hedge, and there’s this cop, a young guy, I think his name is Cheetah, or something like that, and he’s loadin’ this bike, like a kid’s bike, into his trunk. And something else, too, only I couldn’t see what it was except it was small. You read "Black House Chapter Seven" in category "Essay examples" And after he did that, he got a piece a chalk outta his glove compartment and he came back and made like X marks on the sidewalk.† â€Å"Did you talk to him?† Rebecca asks. â€Å"Did you ask him what he was doing?† â€Å"Miz Vilas, I don’t talk to cops unless it’s like you got no other choice, know what I mean? Cheetah, he never even saw me. The guy wouldn’t of said nothing anyhow. He had this expression on his face it was like, Jeez, I hope I get to the crapper before I drop a load in my pants, that kind of expression.† â€Å"Then he just drove away?† â€Å"Just like that. Twenty minutes later, two other cops showed up.† Rebecca raises both hands, closes her eyes, and presses her fingertips to her forehead, giving Pete Wexler an excellent opportunity, of which he does not fail to take full advantage, to admire the shape of her breasts underneath her blouse. It may not be as great as the view from the bottom of the ladder, but it’ll do, all right, yes it will. As far as Ebbie’s dad is concerned, a sight like Rebecca Vilas’s Hottentots pushing out against her dress is like a good fire on a cold night. They are bigger than you’d expect on a slender little thing like her, and you know what? When the arms go up, the Hottentots go up, too! Hey, if he had known she was going to put on a show like this, he would have told her about Cheetah and the bicycle as soon as it happened. â€Å"All right, okay,† she says, still flattening the tips of her fingers against her head. She lifts her chin, raising her arms another few inches, and frowns in concentration, for a moment looking like a figure on a plinth. Hoo-ray and hallelujah, Pete thinks. There’s a bright side to everything. If another little snotnose gets grabbed off the sidewalk tomorrow morning, it won’t be soon enough for me. Rebecca says, â€Å"Okay, okay, okay,† opens her eyes, and lowers her arms. Pete Wexler is staring firmly at a point over her shoulder, his face blank with a false innocence she immediately comprehends. Good God, what a caveman. â€Å"It’s not as bad as I thought. In the first place, all you saw was a policeman picking up a bike. Maybe it was stolen. Maybe some other kid borrowed the bike, dumped it, and ran away. The cop could have been looking for it. Or the kid who owned the bike could have been hit by a car or something. And even if the worst did happen, I don’t see any way that it could hurt us. Maxton’s isn’t responsible for whatever goes on outside the grounds.† She turns to Henry, who looks as though he wishes he were a hundred miles away. â€Å"Sorry, I know that sounded awfully cold. I’m as distressed about this Fisherman business as everyone else, what with those two poor kids and the missing girl. We’re all so upset we can hardly think straight. But I’d hate to see us dragged into the mess, don’t you see?† â€Å"I see perfectly,† Henry says. â€Å"Being one of those blind men George Rathbun is always yelling about.† â€Å"Hah!† Pete Wexler barks. â€Å"And you agree with me, don’t you?† â€Å"I’m a gentleman, I agree with everybody,† Henry says. â€Å"I agree with Pete that another child may well have been abducted by our local monster. Officer Cheetah, or whatever his name is, sounded too anxious to be just picking up a lost bicycle. And I agree with you that Maxton’s cannot be blamed for anything that happened.† â€Å"Good,† Rebecca says. â€Å"Unless, of course, someone here is involved in the murders of these children.† â€Å"But that’s impossible!† Rebecca says. â€Å"Most of our male clients can’t even remember their own names.† â€Å"A ten-year-old girl could take most of these feebs,† Pete says. â€Å"Even the ones who don’t have old-timer’s disease walk around covered in their own . . . you know.† â€Å"You’re forgetting about the staff,† Henry says. â€Å"Oh, now,† Rebecca says, momentarily rendered nearly wordless. â€Å"Come on. That’s . . . that’s a totally irresponsible thing to say.† â€Å"True. It is. But if this goes on, nobody will be above suspicion. That’s my point.† Pete Wexler feels a sudden chill if the town clowns start grilling Maxton’s residents, his private amusements might come to light, and wouldn’t Wendell Green have a field day with that stuff ? A gleaming new idea comes to him, and he brings it forth, hoping to impress Miz Vilas. â€Å"You know what? The cops should talk to that California guy, the big-time detective who nailed that Kinderling asshole two-three years ago. He lives around here somewhere, don’t he? Someone like that, he’s the guy we need on this. The cops here, they’re way outta their depth. That guy, he’s like a whaddayacallit, a goddamn resource.† â€Å"Odd you should say that,† Henry says. â€Å"I couldn’t agree with you more. It is about time Jack Sawyer did his thing. I’ll work on him again.† â€Å"You know him?† Rebecca asks. â€Å"Oh, yes,† Henry says. â€Å"That I do. But isn’t it about time for me to do my own thing?† â€Å"Soon. They’re all still outside.† Rebecca leads him down the rest of the corridor and into the common room, where all three of them move across to the big platform. Henry’s microphone stands beside a table mounted with his speakers and turntable. With unnerving accuracy, Henry says, â€Å"Lot of space in here.† â€Å"You can tell that?† she asks. â€Å"Piece of cake,† Henry says. â€Å"We must be getting close now.† â€Å"It’s right in front of you. Do you need any help?† Henry extends one foot and taps the side of the flat. He glides a hand down the edge of the table, locates the mike stand, says, â€Å"Not at the moment, darlin’,† and steps neatly up onto the platform. Guided by touch, he moves to the back of the table and locates the turntable. â€Å"All is co-pacetic,† he says. â€Å"Pete, would you please put the record boxes on the table? The one on top goes here, and the other one right next to it.† â€Å"What’s he like, your friend Jack?† Rebecca asks. â€Å"An orphan of the storm. A pussycat, but an extremely difficult pussy-cat. I have to say, he can be a real pain in the bunghole.† Crowd noises, a buzz of conversation interlaced with children’s voices and songs thumped out on an old upright piano, have been audible through the windows since they entered the room, and when Pete has placed the record boxes on the table, he says, â€Å"I better get out there, ‘cuz Chipper’s probly lookin’ for me. Gonna be a shitload of cleanup once they come inside.† Pete shambles out, rolling the handcart before him. Rebecca asks if there is anything more Henry would like her to do for him. â€Å"The overhead lights are on, aren’t they? Please turn them off, and wait for the first wave to come in. Then switch on the pink spot, and prepare to jitterbug your heart out.† â€Å"You want me to turn off the lights?† â€Å"You’ll see.† Rebecca moves back across to the door, turns off the overhead lights, and does see, just as Henry had promised. A soft, dim illumination from the rank of windows hovers in the air, replacing the former brightness and harshness with a vague mellow haze, as if the room lay behind a scrim. That pink spotlight is going to look pretty good in here, Rebecca thinks. Outside on the lawn, the predance wingding is winding down. Lots of old men and women are busily polishing off their strawberry shortcakes and soda pop at the picnic tables, and the piano-playing gent in the straw boater and red sleeve garters comes to the end of â€Å"Heart and Soul,† ba bump ba bump ba ba bump bump bump, no finesse but plenty of volume, closes the lid of the upright, and stands up to a scattering of applause. Grandchildren who had earlier complained about having to come to the great fest dodge through the tables and wheelchairs, evading their parents’ glances and hoping to wheedle a last balloon from the balloon lady in the clown suit and frizzy red wig, oh joy unbounded. Alice Weathers applauds the piano player, as well she might: forty years ago, he reluctantly absorbed the rudiments of pianism at her hands just well enough to pick up a few bucks at occasions like this, when not obliged to perform his usual function, that of selling sweatshirts and baseball caps on Chase Street. Charles Burnside, who, having been scrubbed clean by good-hearted Butch Yerxa, decked himself out in an old white shirt and a pair of loose, filthy trousers, stands slightly apart from the throng in the shade of a large oak, not applauding but sneering. The unbuttoned collar of the shirt droops around his ropy neck. Now and then he wipes his mouth or picks his teeth with a ragged thumbnail, but mainly he does not move at all. He looks as though someone plunked him down by the side of a road and drove off. Whenever the careering grandkids swerve near Burny, they instantly veer away, as if repelled by a force field. Between Alice and Burny, three-fourths of the residents of Maxton’s belly up to the tables, stump around on their walkers, sit beneath the trees, occupy their wheelchairs, hobble here and there yakking, dozing, chuckling, farting, dabbing at fresh strawberry-colored stains on their clothing, staring at their relatives, staring at their trembling hands, staring at nothing. Half a dozen of the most vacant among them wear conical party hats of hard, flat red and hard, flat blue, the shades of enforced gaiety. The women from the kitchen have begun to circulate through the tables with big black garbage bags, for soon they must retire to their domain to prepare the evening’s great feast of potato salad, mashed potatoes, creamed potatoes, baked beans, Jell-O salad, marshmallow salad, and whipped-cream salad, plus of course more mighty strawberry shortcake! The undisputed and hereditary sovereign of this realm, Chipper Max-ton, whose disposition generally resembles that of a skunk trapped in a muddy hole, has spent the previous ninety minutes ambling about smiling and shaking hands, and he has had enough. â€Å"Pete,† he growls, â€Å"what the hell took you so long? Start racking up the folding chairs, okay? And help shift these people into the common room. Let’s get a goddamn move on here. Wagons west.† Pete scurries off, and Chipper claps his hands twice, loudly, then raises his outstretched arms. â€Å"Hey, everybody,† he bellows, â€Å"can you truly believe what a gol-durn gorgeous day the good Lord gave us for this beautiful event? Isn’t this something?† Half a dozen feeble voices rise in agreement. â€Å"Come on, people, you can do better than that! I want to hear it for this wonderful day, this wonderful time we’re all having, and for all the wonderful help and assistance given us by our volunteers and staff!† A slightly more exuberant clamor rewards his efforts. â€Å"All right! Hey, you know what? As George Rathbun would say, even a blind man could see what a great time we’re all having. I know I am, and we’re not done yet! We got the greatest deejay you ever heard, a fellow called Symphonic Stan, the Big-Band Man, waiting to put on a great, great show in the common room, music and dancing right up to the big Strawberry Fest dinner, and we got him cheap, too but don’t tell him I said that! So, friends and family, it’s time to say your good-byes and let your loved ones cut a rug to the golden oldies, just like them, ha ha! Golden oldies one and all, that’s all of us here at Maxton’s. Even I’m not as young as I used to be, ha ha, so I might take a spin across the floor with some lucky lady. â€Å"Seriously, folks, it’s time for us to put on our dancing shoes. Please kiss Dad or Mom, Granddad or Grandma good-bye, and on your way out, you may wish to leave a contribution toward our expenses in the basket on top of Ragtime Willie’s piano right over here, ten dollars, five dollars, anything you can spare helps us cover the costs of giving your mom, your dad, a bright, bright day. We do it out of love, but half of that love is your love.† And in what may seem to us a surprisingly short amount of time, but does not to Chipper Maxton, who understands that very few people wish to linger in an elder-care facility any longer than they must, the relatives bestow their final hugs and kisses, round up the exhausted kiddies, and file down the paths and over the grass into the parking lot, along the way a good number depositing bills in the basket atop Ragtime Willie’s upright piano. No sooner does this exodus begin than Pete Wexler and Chipper Maxton set about persuading, with all the art available to them, the oldsters back into the building. Chipper says things like, â€Å"Now don’t you know how much we all want to see you trip the light fantastic, Mrs. Syverson?† while Pete takes the more direct approach of, â€Å"Move along, bud, time to stir your stumps,† but both men employ the techniques of subtle and not-so-subtle nudges, pushes, elbow grasping, and wheelchair rolling to get their doddering charges through the door. At her post, Rebecca Vilas watches the residents enter the hazy common room, some of them traveling at a rate a touch too brisk for their own good. Henry Leyden stands motionless behind his boxes of LPs. His suit shimmers; his head is merely a dark silhouette before the windows. For once too busy to ogle Rebecca’s chest, Pete Wexler moves past with one hand on the elbow of Elmer Jesperson, deposits him eight feet inside the room, and whirls around to locate Thorvald Thorvaldson, Elmer’s dearest enemy and fellow inhabitant of D12. Alice Weathers wafts in under her own guidance and folds her hands beneath her chin, waiting for the music to begin. Tall, scrawny, hollow-cheeked, at the center of an empty space that is his alone, Charles Burnside slides through the door and quickly moves a good distance off to the side. When his dead eyes indifferently meet hers, Rebecca shivers. The next pair of eyes to meet hers belong to Chipper, who pushes Flora Flostad’s wheelcha ir as if it held a crate of oranges and gives her an impatient glare completely at odds with the easy smile on his face. Time is money, you bet, but money is money, too, let’s get this show on the road, pronto. The first wave, Henry had told her is that what they have here, the first wave? She glances across the room, wondering how to ask, and sees that the question has already been answered, for as soon as she looks up, Henry flashes her the okay sign. Rebecca flips the switch for the pink spot, and nearly everybody in the room, including a number of old parties who had appeared well beyond response of any kind, utters a soft aaah. His suit, his shirt, his spats blazing in the cone of light, a transformed Henry Leyden glides and dips toward the microphone as a twelve-inch LP, seemingly magicked out of the air, twirls like a top on the palm of his right hand. His teeth shine; his sleek hair gleams; the sapphires wink from the bows of his enchanted sunglasses. Henry seems almost to be dancing himself, with his sweet, clever sidestepping glide . . . only he is no longer Henry Leyden; no way, Renee, as George Rathbun likes to roar. The suit, the spats, the slicked-back hair, the shades, even the wondrously effective pink spot are mere stage dressing. The real magic here is Henry, that uniquely malleable creature. When he is George Rathbun, he is all George. Ditto the Wisconsin Rat; ditto Henry Shake. It has been eighteen months since h e took Symphonic Stan from the closet and fit into him like a hand into a glove to dazzle the crowd at a Madison VFW record hop, but the clothes still fit, oh yes, they fit, and he fits within them, a hipster reborn whole into a past he never saw firsthand. On his extended palm, the spinning LP resembles a solid, unmoving, black beachball. Whenever Symphonic Stan puts on a hop, he always begins with â€Å"In the Mood.† Although he does not detest Glenn Miller as some jazz aficionados do, over the years he has grown tired of this number. But it always does the job. Even if the customers have no choice but to dance with one foot in the grave and the other on the proverbial banana peel, they do dance. Besides, he knows that after Miller was drafted he told the arranger Billy May of his plan to â€Å"come out of this war as some kind of hero,† and, hell, he was as good as his word, wasn’t he? Henry reaches the mike and slips the revolving record onto the platter with a negligent gesture of his right hand. The crowd applauds him with an exhaled oooh. â€Å"Welcome, welcome, all you hepcats and hepkitties,† Henry says. The words emerge from the speakers wrapped in the smooth, slightly above-it-all voice of a true broadcaster in 1938 or 1939, one of the men who did live remotes from dance halls and nightclubs located from Boston to Catalina. Honey poured through their throats, these muses of the night, and they never missed a beat. â€Å"Say, tell me this, you gates and gators, can you think of a better way to kick off a swingin’ soiree than with Glenn Miller? Come on, brothers and sisters, give me yeahhh.† From the residents of Maxton’s some of whom are already out on the floor, others wheelchair-bound on its edges in various postures of confusion or vacuity comes a whispery response, less a party cry than the rustle of an autumn wind through bare branches. Symphonic Stan grins like a shark and holds up his hands as if to still a hopped-up multitude, then twirls and spins like a Savoy Ballroom dancer inspired by Chick Webb. His coattails spread like wings, his sparkling feet fly and land and fly again. The moment evaporates, and two black beachballs appear on the deejay’s palms, one of them spinning back into its sleeve, the other down to meet the needle. â€Å"All-reety all-righty all-rooty, you hoppin’ hens and boppin’ bunnies, here comes the Sentimental Gentleman, Mr. Tommy Dorsey, so get off your money and grab your honey while vocalist Dick Haymes, the pride of Buenos Aires, Argentina, asks the musical question ‘How Am I to Know You?’ Frank Sinatra hasn’t entered the building yet, brethren and sistren, but life is still fine as mmm-mmm wine.† Rebecca Vilas cannot believe what she is seeing. This guy is getting just about everyone out onto the floor, even some of the wheelchair cases, who are dipping and swirling with the best of them. Dolled up in his exotic, astonishing outfit, Symphonic Stan Henry Leyden, she reminds herself is corny and breathtaking, absurd and convincing, all at once. He’s like . . . some kind of time capsule, locked into both his role and what these old people want to hear. He has charmed them back into life, back into whatever youth they had left in them. Unbelievable! No other word will do. People she had written off as shuffling basket cases are blooming right in front of her. As for Symphonic Stan, he’s carrying on like an elegant dervish, making her think of words like suave, polished, urbane, unhinged, sexy, graceful, words that do not connect except in him. And that thing he does with the records! How is that possible? She does not realize that she is tapping her foot and swaying in time to the music until Henry puts on Artie Shaw’s â€Å"Begin the Beguine,† when she literally begins her own beguine by starting to dance by herself. Henry’s hepcat jive-dance, the sight of so many white-haired, blue-haired, and bald-headed people gliding around the floor, Alice Weathers beaming happily in the arms of none other than gloomy Thorvald Thorvaldson, Ada Meyerhoff and â€Å"Tom Tom† Boettcher twirling around each other in their wheelchairs, the sweeping pulse of the music driving everything beneath the molten radiance of Artie Shaw’s clarinet, all of these things abruptly, magically coalesce into a vision of earthly beauty that brings tears stinging to her eyes. Smiling, she raises her arms, spins, and finds herself expertly grasped by Tom Tom’s twin brother, eighty-six-year-old Hermie Boettcher, the retired geography teacher in A17 formerly considered something of a stick, who without a word fox-trots her right out to the middle of the floor. â€Å"Shame to see a pretty girl dancing all on her lonesome,† Hermie says. â€Å"Hermie, I’d follow you anywhere,† she tells him. â€Å"Let’s us get closer to the bandstand,† he says. â€Å"I want a better look at that hotshot in the fancy suit. They say he’s blind as a bat, but I don’t believe it.† His hand planted firmly at the base of her spine, his hips swerving in time to Artie Shaw, Hermie guides her to within a foot of the platform, where the Symphonic One is already doing his trick with a new record as he waits for the last bar of the present one. Rebecca could swear that Stan/Henry not only senses her presence before him but actually winks at her! But that is truly impossible . . . isn’t it? The Symphonic One twirls the Shaw record into its sleeve, the new one onto the platter, and says, â€Å"Can you say ‘Vout’? Can you say ‘Solid’? Now that we’re all limbered up, let’s get jumpin’ and jivin’ with Woody Herman and ‘Wild Root.’ This tune is dedicated to all you beautiful ladies, especially the lady wearing Calyx.† Rebecca laughs and says, â€Å"Oh, dear.† He could smell her perfume; he recognized it! Undaunted by the steamy tempo of â€Å"Wild Root,† Hermie Boettcher slides into a back step, extends his arm, and spins Rebecca around. On the first beat of the next bar, he catches her in his arms and reverses direction, spinning them both toward the far end of the platform, where Alice Weathers stands next to Mr. Thorvaldson, gazing up at Symphonic Stan. â€Å"The special lady must be you,† Hermie says. â€Å"Because that perfume of yours is worth a dedication.† Rebecca asks, â€Å"Where’d you learn to dance like this?† â€Å"My brother and I, we were town boys. Learned how to dance in front of the jukebox at Alouette’s, over by Arden.† Rebecca knows Alouette’s, on Arden’s Main Street, but what was once a soda fountain is now a lunch counter, and the jukebox disappeared around the time Johnny Mathis dropped off the charts. â€Å"You want a good dancer, you find yourself a town boy. Tom Tom, now he was always the slickest dancer around, and you can plunk him in that chair, but you can’t take away his rhythm.† â€Å"Mr. Stan, yoo-hoo, Mr. Stan?† Alice Weathers has tilted her head and cupped her hands around her mouth. â€Å"Do you take requests?† A voice as flat and hard as the sound of two stones grinding together says, â€Å"I was here first, old woman.† This implacable rudeness brings Rebecca to a halt. Hermie’s right foot comes gently down atop her left, then swiftly moves off, doing her no more injury than a kiss. Towering over Alice, Charles Burnside glares at Thorvald Thorvaldson. Thorvaldson steps back and tugs at Alice’s hand. â€Å"Certainly, my dear,† says Stan, bending down. â€Å"Tell me your name and what you’d like to hear.† â€Å"I am Alice Weathers, and â€Å" â€Å"I was here first,† Burny loudly repeats. Rebecca glances at Hermie, who shakes his head and makes a sour face. Town boy or not, he is as intimidated as Mr. Thorvaldson. † ‘Moonglow,’ please. By Benny Goodman.† â€Å"It’s my turn, you jackass. I want that Woody Herman number called ‘Lady Magowan’s Nightmare.’ That one’s good.† Hermie leans toward Rebecca’s ear. â€Å"Nobody likes that fella, but he gets his own way.† â€Å"Not this time,† Rebecca says. â€Å"Mr. Burnside, I want you to â€Å" Symphonic Stan silences her with a wave of his hand. He turns to face the owner of the remarkably unpleasant voice. â€Å"No can do, mister. The song is called ‘Lady Magowan’s Dream,’ and I didn’t bring that snappy little item with me this afternoon, sorry.† â€Å"Okay, bud, how about ‘I Can’t Get Started,’ the one Bunny Berigan did?† â€Å"Oh, I love that,† Alice says. â€Å"Yes, play ‘I Can’t Get Started.’ â€Å" â€Å"Happy to oblige,† Stan says in Henry Leyden’s normal voice. Without bothering to jive around or spin the records on his hands, he simply exchanges the LP on the turntable for one from the first box. He seems oddly wilted as he steps to the mike and says, â€Å"I’ve flown around the world on a plane, I settled revolutions in Spain. Can’t get started. Dedicated to the lovely Alice Blue Gown and the One Who Walks by Night.† â€Å"You’re no better’n a monkey on a stick,† says Burny. The music begins. Rebecca taps Hermie on the arm and moves up alongside Charles Burnside, for whom she has never felt anything but mild revulsion. Now that she has him in focus, her outrage and disgust cause her to say, â€Å"Mr. Burnside, you are going to apologize to Alice and to our guest here. You’re a crude, obnoxious bully, and after you apologize, I want you to get back into your room, where you belong.† Her words have no effect. Burnside’s shoulders have slumped. He has a wide, sloppy grin on his face, and he is staring empty-eyed at nothing in particular. He looks too far gone to remember his own name, much less Bunny Berigan’s. In any case, Alice Weathers has danced away, and Symphonic Stan, back at the far end of the platform and out of the pink spot, appears to be deep in thought. The elderly couples sway back and forth on the dance floor. Off to the side, Hermie Boettcher pantomimes dancing and quizzes her with a look. â€Å"I’m sorry about that,† she says to Stan/Henry. â€Å"No need to apologize. ‘I Can’t Get Started’ was my wife’s favorite record. I’ve been thinking about her a lot, the past few days. Sort of took me by surprise.† He runs a hand over his sleek hair and shakes out his arms, visibly getting back into his role. Rebecca decides to leave him alone. In fact, she wants to leave everyone alone for a little while. Signaling regret and the press of duty to Hermie, she makes her way through the crowd and exits the common room. Somehow, old Burny has beaten her to the corridor. He shuffles absently toward Daisy wing, head drooping, feet scuffing the floor. â€Å"Mr. Burnside,† she says, â€Å"your act may fool everyone else, but I want you to know that it doesn’t fool me.† Moving by increments, the old man turns around. First one foot shifts, then a knee, the spavined waist, the second foot, finally the cadaverous trunk. The ugly bloom of Burny’s head droops on its thin stalk, offering Rebecca a view of his mottled scalp. His long nose protrudes like a warped rudder. With the same dreadful slowness, his head lifts to reveal muddy eyes and a slack mouth. A flash of sheer vindictiveness rises into the dull eyes, and the dead lips writhe. Frightened, Rebecca takes an instinctive step backward. Burny’s mouth has moved all the way into a horrible grin. Rebecca wants to escape, but anger at having been humiliated by this miserable jerk lets her hold her ground. â€Å"Lady Magowan had a bad, bad nightmare,† Burny informs her. He sounds drugged, or half asleep. â€Å"And Lady Sophie had a nightmare. Only hers was worse.† He giggles. â€Å"The king was in his countinghouse, counting out his honeys. That’s what Sophie saw when she fell asleep.† His giggling rises in pitch, and he says something that might be â€Å"Mr. Munching.† His lips flap, revealing yellow, irregular teeth, and his sunken face undergoes a subtle change. A new kind of intelligence seems to sharpen his features. â€Å"Does you know Mr. Munshun? Mr. Munshun and his li’l friend Gorg? Does you know what happened in Chicago?† â€Å"Stop this right now, Mr. Burnside.† â€Å"Duz you know uff Fridz Haarman, him who wazz zo loff-ly? Dey called him, dey called him, dey called him ‘da Vamp, Vamp, Vamp of Hanover,’ yez dey dud, dud, dud. Evveybuddy, evveybuddy, evvey-buddy haz godz nide-marez all da dime, dime, dime, ha ha ho ho.† â€Å"Stop talking like that!† Rebecca shouts.†You’re not fooling me!† For a moment, the new intelligence flares within Burny’s dim eyes. It almost instantly retreats. He licks his lips and says, â€Å"Way-gup, Burn-Burn.† â€Å"Whatever,† Rebecca says. â€Å"Dinner is downstairs at seven, if you want it. Go take a nap or something, will you?† Burny gives her a peeved, murky look and plops a foot down on the floor, beginning the tedious process that will turn him around again. â€Å"You could write it down. Fritz Haarman. In Hanover.† His mouth twists into a smile of unsettling slyness. â€Å"When the king comes here, maybe we can dance together.† â€Å"No, thanks.† Rebecca turns her back on the old horror and clacks down the hallway on her high heels, uncomfortably aware of his eyes following her. Rebecca’s nice little Coach handbag lies flat on her desk in the windowless vestibule to Chipper’s office. Before going in, she pauses to rip off a sheet of notepaper, write down Fritz Harmann(?), Hanover(?), and slip the paper into the bag’s central compartment. It might be nothing it probably is but who knows? She is furious that she let Burnside frighten her, and if she can find a way to use his nonsense against him, she will do her best to expel him from Maxton’s. â€Å"Kiddo, is that you?† Chipper calls out. â€Å"No, it’s Lady Magowan and her freakin’ nightmare.† She strides into Chipper’s office and finds him behind his desk, happily counting out the bills contributed that afternoon by the sons and daughters of his clientele. â€Å"My li’l Becky looks all ticked off,† he says. â€Å"What happened, one of our zombies stomp on your foot?† â€Å"Don’t call me Becky.† â€Å"Hey, hey, cheer up. You won’t believe how much your silver-tongued boyfriend conned out of the relatives today. A hundred and twenty-six smackers! Free money! Okay, what went wrong, anyhow?† â€Å"Charles Burnside spooked me, that’s what. He ought to be in a mental hospital.† â€Å"Are you kidding? That particular zombie is worth his weight in gold. As long as Charles Burnside can draw breath into his body, he will always have a place in my heart.† Grinning, he brandishes a handful of bills. â€Å"And if you have a place in my heart, honey-baby, you’ll always have a place at Maxton’s.† The memory of Burnside saying, The king was in his countinghouse, counting out his honeys makes her feel unclean. If Chipper were not grinning in that exultant, loose-lipped way, Rebecca supposes, he would not remind her so unpleasantly of his favorite resident. Evveybuddy haz godz nide-marez all da dime, dime, dime that wasn’t a bad description of the Fisherman’s French Landing. Funny, you wouldn’t think Old Burny would take more notice of those murders than Chipper. Rebecca had never heard him mention the Fisherman’s crimes, apart from the time he groused that he would not be able to tell anyone he was going fishing until Dale Gilbertson finally got off his big fat butt, and what kind of crappy deal was that? How to cite Black House Chapter Seven, Essay examples

Wetware Costs Software and Hardware

Question: 1. Identify the importance of wetware costs. 2. Identify an organisation implementing an Accounting Information System. 3. Draw some conclusion Answer: The case study given to us relates with the costs of the wetware. The meaning of wetware of the human element that is present in the architecture of the information technology. The wetware costs are the costs that are related with the brain of the users. This report aims at answering the questions like the meaning of the wetware costs, accounting information system and the advantages of using the same. Meaning of the Wetware costs: The meaning of wetware of the human element that is present in the architecture of the information technology. It could be contrasted with the software and hardware, the other 2 components that could affect the success and the failure of the IT system. It is used for human capital or the personnel-and comprises of the programmer, developers, system administrators, cloud or the architects of the cloud or the employees that directly affect the functions of the information technology system. (Searchdatacenter.techtarget.com, 2015) The wetware costs are the costs that are related with the brain of the users. Accounting information system: The accounting information systems joins the professionals for the knowledge of the business and the processes with the computer skills that create and audit the data and the accounting systems. These individuals also have an access to a number of computer related careers, such as the systems analyst, consultant, and accountant. (Education Portal, 2015) The main aim of the accounting information system collects, records, stores and processes the data so as to produce the decision makers. The accounting information system is related with a set of the interrelated products that interacts with each other in order to achieve the goals. Almost all of the accounting information systems consist of the smaller subsystems and each and every organization some or the other goals. The accounting information system could use advanced technology, b very simple as a pen and a paper or anything that is something in between. The technology is a very simple toll that could create, maintain or improve the system. The main idea behind the concept of the collection, storing of the data, resources and the agents is to transform the data into the management that could be used to make the decision about the events, resources and the agents. The accounting information system could be further used so as to ensure that the resources of the entity are available as and when needed and accurate and reliable. The following are the characteristics of the accounting information system: Relevance Reliability Completeness Timeliness Understand-ability Verifiability Accessibility (Accounting information system, 2015) 1. Accounting information system used by Microsoft:- Nowadays, many of the companies are providing some of the specific package for the process of accounting known as the Enterprise Resource Planning. The accounting information system is a part of the ERP. Microsoft is using the ERP package of SAP. (Microsoft, 2015) The following are the some of the advantages of SAP: Advantages of using SAP:- The following are some of the advantages of using the ERP package of SAP: It is flexible It is customized to suit the requirements and the needs of the business It is integrated with the other business modules It offers a deep insight into the specific modules that are specific to an industry It offers continuous support There is a fall in the processing costs of the sales orders There is a reduced timing for the calculation of the selling price There is an increased cash flow The above stated savings in the costs results in the access to the real time transaction information by all the authorized users There is a reduced request to quote the time There is a reduced order to the time of the delivery There is a reduction in the delivery to invoice time There is a reduction in the amount of the working capital required There is an increase in the potential of the investment There is a faster order of the cash in time An accurate and the timely information is made available that leads to the reduction in the reconciliation of the process of billing and this leads to the quicker payment and a reduction in the accounts receivables and also, goes on to reduce the disputes that arise per order There is an increased amount of the revenues due to the lesser number of the stock outages There is a reduction in the losses that takes place due to the product being out of stock. Fewer stock shortages Increase the customer satisfaction Reduction in the fright costs Reduction in the distribution costs Increase in the customer satisfaction into the availability of the higher products. It is highly efficient Its support to the infrastructure is unparalleled in the software industry. There are a number of modules with a huge amount of the functionalities that are nor provided by the other application of the ERP. There are some of the specific functionalities that have the core competencies of SAP that are not available with the other applications of the ERP The market share of ERP gives a certainty to the business. (Dolphin, 2015) (ERP, 2015) (BOS, 2015) (SAP, 2015) Conclusion The costs that are related with the wetware are rising as the day. The major step that could be taken in order to resolve the problem of the cost of wetware is the form of the adaptive system. Reference Accounting Information Systems, (2015). Accounting Information Systems | AIS Guidance and Information. [Online] Available at: https://www.accountinginformationsystems.org/ [Accessed 9 Jan. 2015]. Bos.com.np, (2015). Benefits of Using SAP for Your Business. [Online] Available at: https://www.bos.com.np/index.php?option=com_contentview=articleid=95:benefits-of-using-sap-for-your-businesscatid=34:articlesItemid=5 [Accessed 9 Jan. 2015]. Dolphin. (2015). Top 10 Reasons Why Using SAP Business Workflow. [Online] Available at: https://www.dolphin-corp.com/top-10-reasons-why-using-sap-business-workflow/ [Accessed 9 Jan. 2015]. Education Portal, (2015). Accounting Information Systems Career and Salary Information. [Online] Available at: https://education-portal.com/articles/Accounting_Information_Systems_Career_and_Salary_Information.html [Accessed 9 Jan. 2015]. Erpgreat.com, (2015). Advantages of SAP ERP. [Online] Available at: https://www.erpgreat.com/general/advantages-of-sap-erp.htm [Accessed 9 Jan. 2015]. Sap.com, (2015). Reducing Cost While Simplifying Administration: Monetizing the Benefits of SAP ASE. [Online] Available at: https://www.sap.com/bin/sapcom/no_no/downloadasset.2014-06-jun-25-18.reducing-cost-while-simplifying-administration-monetizing-the-benefits-of-sap-ase-pdf.html [Accessed 9 Jan. 2015]. Searchdatacenter.techtarget.com, (2015). What is wetware? - Definition from WhatIs.com. [Online] Available at: https://searchdatacenter.techtarget.com/definition/Wetware [Accessed 9 Jan. 2015]. www.microsoft.com, (2015). Microsoft Dynamics ERP. [Online] Available at: https://www.microsoft.com/en-in/dynamics/erp.aspx [Accessed 9 Jan. 2015].

A Pale View of Hills by Kazuo Ishiguro Essays

A Pale View of Hills by Kazuo Ishiguro Essays A Pale View of Hills by Kazuo Ishiguro Paper A Pale View of Hills by Kazuo Ishiguro Paper Essay Topic: Literature The character of Mariko in the novel A Pale View of Hills by Kazuo Ishiguro is that of a young girl who is about ten years old. She is presented by the author as an awkward and often difficult girl who struggles for her mother Sachikos nonexistent love and acceptance. Her character, behaviour, and personality have all been shaped by her experiences of the war and the Nagasaki bombing of 1945. However, despite the childhood traumas Mariko has gone through, she also shows acts of tremendous love, devotion and commitment towards things or aspects of her life she feels strongly for. The first thing that may be immediately noticeable in Marikos personality is that she is quite an awkward child. This is illustrated quite clearly in the scene where Mariko attempts to eat a spider crawling up the wall of Sachikos cottage. Certainly, Etsuko is alarmed when Mariko does this, as she says, I started back, and later, It took a moment for me to recover. Etsuko describes her as having a vaguely disturbing quality, and says that Mariko has a strangely expressionless look. The author uses words to similar effect throughout the novel to describe Mariko. Another obvious trait of Marikos is that she is not loved by her mother. Sachiko implies that Mariko is a great burden to her when she says things were very difficult when Mariko was born. She also does not help Mariko cope with the ordeals she has been through, as she says to Etsuko, So please dont bother too much with her. Sachiko simply does not care about Mariko, and fails to even stand up for her daughter when she is accused of something she did not do. When Sachiko drowns the kittens, the struggling animals are representative of Marikos emotional struggles for her mothers love and attention. Near the end of the novel, when saying, Do you think I imagine for one moment that Im a good mother to her? Sachiko admits that she knows she was never the caring, loving, devoted mother to Mariko she should have been. Mariko is also seen to have a closed mind. Ishiguro uses pathetic fallacy to illustrate this point. Her thoughts are withdrawn and reclusive, and Etsuko says of Mariko, I could see only darkness. A quote in the spider scene, [Mariko] closed her hand on top of it so that [the spider] was imprisoned, is very symbolic in the sense that Mariko is imprisoned inside her own mind. Her relative reticence Mariko remained silent throughout that journey home is also likely a reflection of her withdrawn nature, as she thinks inwardly rather than voice them out like other children her age would. However, Mariko also shows full affection towards things she deeply cares for. Her kittens are the prime example in this novel, and she makes constant and consistent reference to them. She insists on playing at the kujibiki stand until she wins a box which she uses as a home for her kittens We could carry the kittens in there We could take them in the box, couldnt we, Mother? When Yasuko-San tells Mariko, And youre not to worry about your kittens, we get the impression that Mariko has already expressed her concerns for the well-being of her pets to Yasuko-San. Mariko also tries to be protective of her kittens when Sachiko demands to have them by turning to Etsuko for support. She says, Do you want to see [Atsu, one of the kittens], Etsuko-San? once again illustrating her love for the kittens and also her helplessness in front of her mother, Sachiko. Despite Marikos motherly disposition towards the kittens, she can also demonstrate very child-like behaviour. Mariko shouted something and pointed. Then she hurried on excitedly. This phrase, for example, shows the normal, innocent nature of a child she Mariko still has in her in spite of all that has ever happened to her. She shows similar behaviour in another section of the novel, when she ran a little way ahead, then waited for us to catch up. Her naivety is shown also when she is oblivious of a woman staring at her from the train platform. Mariko continued to look out of the window, quite unaware of the woman. Her enthusiasm when looking through her binoculars, Mariko seemed to be testing the effectiveness of her binoculars, holding them to her eyes one moment, taking them away the next is also a good example of when Mariko is still very much a child. For most of the novel A Pale View of Hills, Mariko is presented as a young girl who has a hard time in communicating and socialising. She is often awkward, and clearly does not receive the amount of love she should be receiving from her mother. However, she also does display qualities that prove she would be a much better mother than Sachiko herself, and even hints that she would be an even better child than she is for most of the novel.

Beware Web Quizzes

Beware Web Quizzes Beware Web Quizzes Beware Web Quizzes By Maeve Maddox Most of us have probably been sucked in by one of the thousands of quizzes that proliferate on the Web as a form of entertainment. My weakness is anything language-related. One that lured me recently has the title â€Å"Can You Pass an 8th Grade Test from 1912?† I should have been suspicious as soon as I saw that the quiz is multiple-choice. In 1912, the multiple-choice test had not yet begun its insidious invasion of the American classroom. Nevertheless, I took the quiz and was brought up short by Question 14: In the sentence ‘John ran over the bridge,’ parse the word ‘bridge.’ Here are the answer options: a) Singular noun, subject of sentence b) Regular verb, active voice, present tense c) Singular noun, object of sentence d) A structure built to span physical obstacles such as a body of water What, I wondered, is one supposed to do when none of the answers is correct? What do American school children do when presented with a multiple-choice question? Guess, of course. I knew that John is the subject and that ran is the verb. I knew that the fourth choice has nothing to do with parsing, so I clicked on the third choice and was told that I was CORRECT! Here’s the â€Å"explanation† of my â€Å"correct† answer: It is â€Å"Singular noun, object of sentence.† â€Å"Parsing† used to be a common term in schools. In this case, â€Å"bridge† is an [sic] noun, and it is the object on which the action occurs. I tracked down the unaltered 1912 test. This is the source of the â€Å"John ran over the bridge† question: Parse all the words in the following sentence: John ran over the bridge. Not a great many years ago, certainly since 1912, parsing was a common term in my own classroom. I learned the value of teaching grammar via parsing when I taught in a private school in London. Students parse a sentence by identifying each word in it according to its part of speech. Younger children simply name the part of speech. Older children state such things as function, gender, case, etc. For example: John- proper noun, subject of â€Å"ran† ran- verb, third person singular, intransitive over- preposition the- definite article bridge- common noun, object of the preposition â€Å"over.† Web quizzes may be fun, but they can also be a source of misinformation. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:Writing Prompts 101"Latter," not "Ladder"

The Relationship Between Phenomenal Consciousness And Access Essay - 1

The Relationship Between Phenomenal Consciousness And Access Consciousness - Essay Example An important characteristic of the phenomenon consciousness that warrant noting is that differences in intentional content usually distinguish P- consciousness and makes it to stand out among other related phenomenon. A further attribute is that phenomenon conscious differences often lead to intentional differences (Jackndoff, 1987; Flanagan, 1992). On the other hand (Nagel, 1974), depicts access consciousness differently. According to Ned Block, access consciousness is achieved if it is perched for direct rational controls of thoughts and actions. It is specifically involved in data or information processing, computing, and control of behavior or conduct. Access consciousness is a cluster concept where the ability to do reports is the idea of the cluster which has the smaller weight even though it is often considered the best practical directive to access consciousness. A very important concept that Ned portrays (p, 208), is that phenomenon and access consciousness have been a ground of criticism for the functionalism and behaviorism (Block and Fodor, 1972), however no distinct need for an information generation motive of consciousness to be discussed considering several viewpoints that exist. ii. At particular instances, phenomenon conscious type of state may exists but not links or connections with the access conscious at that same time. This hence brings out the sense that the exemplar phenomenon conscious situations are quite sensational while that of access conscious are propositional attitudes. iii. Access conscious illustrations are representational while phenomenon consciousnesses are phenomenal or exceptional. Access consciousness does not make the needed intellectual demands as one may think but of self-consciousness, and for the identified phenomenal consciousness. The word consciousness presages a wide variety of perceptions and stands for

The Criticisms of The Friedan Mystique Article Essay

The Criticisms of The Friedan Mystique Article - Essay Example The difficulties that Betty Friedan saw women facing were most likely enough to let her realize that any revolution that would take place in women’s favor would do so at a slow and painstaking pace. Therefore, Friedan might have predicted that at some point during the change, women’s advances would not be commonplace. It might very well have been known to her that during the revolution, women’s wages as compared to men’s would rise to equality—not overnight, but gradually. Friedan’s idea was to grant women the wide variety of choices that men had. It was not to be conceived that women should abandon child-bearing and rear altogether and launch out into the business world without concern for family and the perpetuation (or at least prolongation) of the human race. Her goal was to grant women the choice and opportunity to pursue business should they have that desire. In light of this, it would seem that Betty Friedan would have known that some women might consciously choose to remain in the homes, bear and rear children, and take care of their husbands. Certainly, at the time that she lived and wrote, while some women seemed eager and were clamoring for equality, others seemed quite satisfied with their domestic lot. Some were even critical of the women who wanted the choice to become educated and actually use that education in the corporate and professional world. The existence of these phenomena would have made it possible for Friedan to predict the criticisms of feminism made in â€Å"The Friedan Mystique.†

In what ways does a consideration of interdependence challenge the Essay

In what ways does a consideration of interdependence challenge the realist analysis of the prospects for international co-operation in pursuit of absolute gains - Essay Example The very fact that a new world order has emerged following the collapse of Soviet Union in particular and the Communist Bloc in general demands a shift in our focus of attention while analysing the interactions of the states. The very nature of nation-states itself has profoundly changed. The mutations on sovereignty of nation-states, which are caused by neoliberal globalisation, are unprecedented and apparently irreversible. New institutions have emerged at the international level and they exert greater influence over the policy formulations even by the nation-states that are marginally integrated to the world market. Tradionally, the international system has been indeed seen as a world of sovereign states. States have the monopoly of power within a given territory and claim to represent the interests of the subjects of its rule. A state is primary unit at the international level. Constitutional independence is a defining character of a legitimate state. All states are considered equal in front of the international law. As opposed to the theoretical situation, we can see that the interactions between and among the states at the international level do involves relations of power. Many theorists of international politics have observed that powerful states are able to incorporate their desired ends to the international laws and mobilise what they want from the other states that have lesser resources. The very conception of political is different for realism and liberalism. The political is conceived as the means to certain ideals in liberal theory such as democracy and liberty. Antagonistically, realism sees politics as characterised by conflict. Realism is also known as political realism. Classical realism, neorealism and neoclassical realism are the major varieties of realist thinking. On the other hand, liberal

Red Bull strategy

Red Bull strategy Red Bull is one of the biggest soft drink successes over the past the years. The slim blue silver can has developed a following among those who claim that it helps them with virtually everything to work better and play better. Yet Red Bull has a 70 to 90 percent market share in over 100 countries worldwide. During the past 15 years, the drink has been copied by more than 100 competitors, but such companies as Coca-Cola and Anheuser-Busch have been unable to take market share away from Red Bull. [Selling Power (September, 2004)] In 1982, Dietrich Mateschitz, the founder of Red Bull became aware of products called tonic drinks which enjoyed wide popularity in Asia. Energy drinks containing taurine, glucuronolactone, caffeine and important vitamins and carbohydrates are claimed to help with physical endurance, improved reaction, speed and concentration and a feeling of well being. We can see that in the present days more than a billion cans of Red Bull are consumed each year around the world. Red Bull was launched in the UK in the mid-1990s of Austrian parentage. According to a Zenith International 2001 survey that, in 2001, it was the UKs third biggest soft drink by value, behind Coca-Cola and Pepsi Cola. In the energy and sport drink sector, estimated to be worth  £750mn, it had an 86 per cent brand share by 2000, more than double the combined sales of Lucozades energy and sports brands. The advertising slogan of the Red Bull is The Drink That Gives You Wings and focuses on the stimulant properties of the drink. The functional sector concentrated on energy drinks, with brands such as Red Bull dominated. Meanwhile, the focus for sports drinks is replenishing carbohydrates and electrolytes quickly, and rehydrating the body after exercise. This subsector is still dominated by Lucozade Sport with  £34 mm in sales in 2000, but Coca-Cola intends to prelaunch its Powerade brand to capture a significant share, using Get Up, Stay Up as its campaign theme. Lucozade Sport in creating a new sector that is in tune with changes in lifestyles and reflects the development of sport physical activity. [Hawkes (1997), Johnson (2001), Newnham (2001)]  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Analysis of the external and internal environments of an organization influence strategic choices and compare the marketing proposition that, The UK total cold drinks market is large and competitive area in which, many powerful and famous brands with large marketing budgets competing for share. In the cold drinks market, increases in the soft drinks category have been slowing. However, growth has been driven considerably by the energy drink sector, which was worth an estimated  £940 million in 2003 and more than  £392 million in 2004 and still has grown 26% since 2003. (ACNielsen) The Energy drink category continues to grow at pace with brand extensions and new entrants to the market emerging every year. This represents both a challenge and an opportunity for the categorys leading brands. [Mintel Energy Stimulant drinks Market Report August 2006]. The Product Red Bull improves emotional status and vigilance, increases performance, reaction speed and concentration. Customers drink Red Bull for such benefits as these.   In times of long school hours, stressful work, and very tiring days, customers look to a product that vitalizes body and mind. Red Bull does just that!   Red Bull even supplies a sugar free version for the average health-concerned user.   The Target Audience (Market) At this point, the concept of market segmentation, targeting and positioning are key to the success of firms marketing efforts. Red Bull targets an active audience, especially those between the ages of 17 and 23, male and female.   Characteristically, 17- to 23-year-olds are either thinking about college, in college, or just recently graduated from college.   It is currently in a consumers life that dramatic schedule changes are happening.   High school atmospheres are considerably slower than the pace of college atmospheres. Sports, education, clubs and part-time jobs are far more challenging in a college setting.   Red Bull is targeting customers across the world that it is at the turning point in their lives when energy is a necessary component to successfully make it through any given day.   Red Bull is a perfect solution for 17- to 23-year-olds who live fast-paced, hectic lifestyles while hardly making it through long days and nights of classes and studying. Segmentation is also important because firms cannot appeal to all customers at once, especially not with the same offering.   Rather, firms need to design products and services that fit with particular groups of individuals. Firms can segment their market in a number of ways, including geographical which is mainly people who are situated in the city, as they are likely to be really busy and tired. Red Bull seems to have a cooler in most bars and clubs in the city as well as in convenient stores.Demographic, mainly concentrate on men and women of all ages but focusing on people aged 16-29. Psychographic for example, the people who are tired or stressed and want to relax and have fun and finally behavioural segmentation especially students and young professionals to boost energy during work long day at work. The type of marketing strategy that should be employed will vary on the target market. Choosing an appropriate target-marketing strategy will depend on a number of factors. Once a firm has selected the segment within which it wishes to compete, it must then choose a specific position within said segment where it will distinguish itself [Kotler and Keller, 2006; Kotler, 1980, 1985]. The requirement of market positioning refers more broadly to the notion of competitive advantage. The Proposition Red Bull is The Drink That Gives You Wings. This is Red Bulls international slogan for its energy drink. Red Bull is a popular drink amongst men in particular, with its largest consumers consisting of athletes, students, and night-clubbers in need of a late night lift.   However, the brand is marketed to opinion leaders and hard-working people with active lifestyles, as the companys website claims. Red Bull succeeds by remaining exactly the same. Consumers can choose with sugar or without. There is no other choice. As founder Dietrich Mateschitz says We dont bring the product to the people, we bring people to the product. Red Bull marketing maintains a sense of product mystique that makes consumers feel special. Customers can relate to the experience they were having when they encountered the drink and they adjust their values to the attributes of the product. The Competition Red Bull is competing with major competitor Lucozade in the soft drink market and they are the driving forces in the rapidly increasing energy drink market. A close assessment of their websites reveals that they have a similar focus in their messages, so they seem to be competing for the same customers. However, the message delivery is very different. This would seem to indicate that they are not concentrating their strategic objectives on stealing market share or overall market share growth. Instead they recognize that the whole market share pie is rising. For that reason it seems logical that each company would be concentrating on bringing in a greater number of the consumers new to the energy drink market. Red Bull is also competing with some companies such as show below; Vault -Markets product as a hybrid: Drinks as a Soda, Kicks like an Energy Drink The Taste. The Quench. The Kick. -A Coca-Cola product -Product Variations: Vault Zero (diet version) -Commercial advertisements display men doing extraordinary things while drinking Vault. Monster -Tagline: Unleash the Beast -Green and black themed product and website -Product variations: Lo-Carb, Assault(soda drink), Khaos(juice drink) -Khoas slogan: 70% Juice, 100% Monster -Promote Supercross racing events -Promote mixing Monster with alcoholic beverages, website provides mixed drink recipes. Rock Star -Edgy tone -Rock music plays on the website; Rod Stewart, Fernando Vargas and Snoop Dogg are pictured on the homepage of the site, Party Like A RockStar -Product variations:   Diet RockStar, RockStar Energy Cola, Get Juiced -Get Juiced slogan- 70% Real Juice, 100% Energy -Website sells merchandise: t-shirts, hats, wristbands, etc. -Youthfully imaged founder CEO Advertising Objectives Red Bull campaign strategy is to redirect the advertising from the former extreme sport athlete audience to a demographically larger target audience college students.   What will Red Bull campaign do for the target? Red Bull campaign will hit a soft spot and plant their product deep in to the minds of the target audience by using a childhood cartoon character for instance, Popeye the Sailor Man who has recently been missing in action on current television.   Their focus group study revealed that the targeted college student audience often wishes they could turn back the hands of time and relive their childhood when life was easy and they had all the energy in the world to laugh and play.   The goal is to reach their targets soft spot by using a childhood cartoon character pleasant childhood memories.   The Ad Pyramid (AIDA) Attracting Attention: Using a cartoon character, which the target market has not seen since childhood, to promote Red Bull will grab the attention of the 17- to 23-year-old audience.   Holding Interest:   The tagline, Tastes Better Than Spinach, pokes fun at the taste of Red Bull, using the technique of humour to keep the consumers interested in the product.   Sparking Desire:   The target market will also long for the desired energy results of Red Bull who long to return to the days of childhood.   Influencing Action: The interest in and the desire to drink Red Bull will add enough fuel to the consumers flame to make the target need and/or want to go out and purchase their product. Overall goal of Advertising Campaign: Red Bull wants to have at least 75-80% of all college students in the country drinking or highly aware of their drink.  Ã‚   The Media and Creative Requirements Creative Brief/Copy Platform Red Bull will reach out to the college student market by using humoured advertising, along with product benefits to prominently put Red Bull on the college campus map.   Our strategy is to implement pulse advertising to stress Red Bulls importance through midterm and final times by way of the following media:   MTVs the 10-Spot, People Magazine, and college radio stations nationwide. Red Bull is bringing Popeye back into the spotlight!   Popeye and his infamous love, Olive Oyl, will use their persuasion skills to remind the target market of sweet childhood memories, as a result, aiding in the desire to drink Red Bull for strength and energy.   What is Popeyes message, you ask?   Tastes Better Than Spinach is the hot button tagline we will use to reach the target market.   In the print and broadcast advertisements, Popeyes character will appear in various college settings, while studying and drinking Red Bull to gain energy, instead of eating what he is famous for, cans of spinach.   The Red Bull cans and website promote the specific product benefits increasing performance, concentration and reaction speed, improving vigilance and emotional status, and stimulating the metabolism.   We plan to stick with the effective strategy of humoured animation advertising to sell Red Bull Energy Drink across the United States.  Ã‚  Ã‚   Production requires the hiring of animators, scheduling studio time for voiceovers, hiring actors for the voiceovers, and obtaining the rights to use Popeye and Olive Oyl in advertisements.   Final edits are expected within the production elements. Popeyes strength and energy will flow into the college students of America. The result:   sky-rocketed Red Bull sales! Media Rationale People Magazine Many young adults within our target market read this weekly magazine.   People Magazine, constantly available for reading, is our chosen media outlet that can reach our target at nearly any time of the day.   People Magazine often sits in the lobby or waiting area of schools and businesses, giving us the opportunity to reach out to the consumers in many places and at many times of the day.   The creative vision of having the popular cartoon character, Popeye, drinking Red Bull in college settings will scream to our target that Red Bull Energy Drink is a necessity for the average college student.   MTVs the 10-Spot College students, far and wide, take a break from studying to tune in to the popular MTV 10-Spot.   Red Bull commercial advertisements during the highly rated Real World/Road Rules Challenge will clearly remind our audience of the energy they crave to make it through many hours of homework after their much needed break is over.   A constant reminder with three commercial slots during this half hour television show will have the target market running out to the nearest venue to buy Red Bull Energy Drink.  Ã‚  Ã‚   College Radio Stations What better way to reach our target audience than by pouring our product advertisement right into the heart of their schools media college radio stations!   Students are exposed to the sound of college radio in general public campus areas, such as cafes, restaurants, hallways and lounges.   Advertisements are to run between the times of 6:00 p.m. and 9:00 p.m.   Surveys reveal that the target market prefers to drink Red Bull in the evening.   The evening targeting strategy will reach students after dinner hours when they are getting ready for gruelling night classes and/or long nights of studying.   Conclusion I can say that, advertising is any paid form of non personal presentation and promotion of ideas, goods, and services by an identified sponsor to a targeted audience and delivered primarily through the mass media. Advertising has much strength. It can reach a large mass audience to intensify broad-based demand for a product, build brand awareness, create long-term brand images and brand positions, and increase brand knowledge effectively. On the hand advertising has several weaknesses also. It is perceived as intrusive and as cluttering the environment. It is also wastes many impressions, so it may not be cost-effective, especially if the business is targeting a niche market.  Ã‚   If I want to critically evaluate how analysis of the external and internal environments of an organisation influence strategic choices and compare the marketing propositions of Red Bull this assessment show that, the energy drink market is competitive and rapidly increasing in the existing market sector. Therefore, selection of advertising media for Red Bull is one of the most important and complicated of all marketing communications decisions. Media planning must be coordinated with marketing strategy and with other aspects of advertising strategy. Bibliography Burnet, J. and Moriarty, S. (1998) Introduction to Marketing Communications: An Integrated Approach, by Prentice Hall, Inc., Upper Saddle River, New Jersey. Geld, B. D., Hong, J. W. and Zinkhan, G. M. (1985) Communications Effects of Specific Advertising Elements: An Update in Current Issues and Research in Advertising, vol 11, ed. James H. Leigh and Claude R. Martin, Jr. (Ann Arbor, Mich: University of Michigan.   Kotler, P. and Armstrong, G. (2004) Principles of Marketing, (10th edition), Upper Saddle River, NJ: Pearson Education Kotler, P. and Keller, K.L. (2006) Marketing Management, (12th edition), Upper Saddle River, NJ: Pearson Education Mintzberg, H. and Lampel, J. and Kim, J.B. and Ghoshal, S. (2003) The Strategy Process: Concept Contexts Cases (4th edition), published by Pearson Education Inc. Upper Saddle River, New Jersey Porter, M.E. (1980). Competitive Strategy: Techniques for Analysing Industries and Competitors. New York: Free Press Porter, M.E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press. Shimp, T. A. (2000) Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications, 5th edn,by Harcourt, Inc. Electronic sources: Superbrands Book 2004 www.red-bull.com www.redbullrampage.com www.bevnet.com/reviews/redbull www.hoovers.com/red-bull www.brandchannel.com www.lanceandeskimo.com/chefelf/bev_lucozade.shtml www.business2000.ie/cases/cases/case4.htm www.begleys.com/stats.html www.thelocalshop.com/default Selling power sep 2004 REFERENCES Kotler, P. and Armstrong, G. (2004) Principles of Marketing, 10th edition. Upper Saddle River, NJ: Pearson Education Kotler, P. and Keller, K.L. (2006) Marketing Management, 12th edition. Upper Saddle River, NJ: Pearson Education Porter, M.E. (1980). Competitive Strategy: Techniques for Analysing Industries and Competitors. New York: Free Press Porter, M.E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press. Superbrands Book 2004 Hawkes (1997), Johnson (2001), Newnham (2001) Mintel Energy Stimulant drinks Market Report August 2006 Selling power sep 2004 APPENDIX 1. FIGURE 1:   [Source: Nielsen value share data, MAT to December 27th 2006]. 2. FIGURE: Typical off-trade retail prices of energy and stimulant drinks and pack sizes, (2006). Red Bull Solstis Lucozade Original Energy Purdeys Red Devil Feelfine Tesco Kick Average price  £0.96  £0.90  £0.75  £0.70  £0.90  £1.09  £0.48p Pack size 250ml 250ml 380ml 330ml 250ml 250ml 250ml According to figure 1, Lucozade has been the market leader in the energy drink category with just under 60% value share of the category since its launch. The biggest competitors such as, Red Bull with 27% market share and PowerAde 4.5% market share respectively. In 2003 has also witnessed the introduction of several private label sport and energy drink launches from the major grocers. The rest of the market is made up with a plethora of smaller brands, predominantly operating in the stimulant drinks sector, and distributed via the impulse channel and the on-trade environment. [See figure 2: Typical off-trade retail prices of energy and stimulant drinks and pack sizes, 200 Appendix 2 Posters The Drink That Gives You Wings Even If you are a HERO!!! Tastes Better Than Spinach

Legacy of Communist Leaders Essay -- Papers

Legacy of Communist Leaders The History of modern Russia (twentieth century) is the period of communist government. After the revolution in 1917 Russia became the first communist state, which survived until 1991. Seventy-four years of rapid changes left an enormous mark in the history of Russia. This period of history introduced us to the greatest communist leaders. History doesn't happen by itself. There must be Individuals who make it. And in our history those individuals are Lenin, Stalin, Khrushchev, Brezhnev, Gorbachev and Yeltsin. To understand how this period of history affected the present and then future we must look at each leader at a time to see what were his purposes and actions and make an opinion. Before 1917 Russia was an empire with tsars from Romanov dynasty. It was a powerful Empire with some weaknesses, which each empire has. Before the revolution in 1917 there was the First Russian Revolution in 1905 knows as the Bloody Sunday. There were three parties - Social-Democratic Labour Party (1898), Party Socialist-Revolutionaries and the Constitutional-Democratic Party. The Social-Democratic Labour Party split into two half: The Bolsheviks (Majority) led by Vladimir Lenin and The Mensheviks (Minority) led by Martov. Vladimir Lenin (born in 1840) began his political career already in University from which he was expelled as a radical troublemaker. In 1890 he went abroad and joined The Marxists - Plekhanov and Martov. He traveled a lot and had a chance to talk to well educated people. Abroad he wrote his books and after he returned in 1917 he started to realize his ideas. He was the leader of the October revolution... ... happen next. Beginning from Khrushchev's Era and Brezhnev's the country started to move away from the communism system. It happened very slowly but the fact that it started is obvious. The mentality of Soviet people will remain for some time. Our country will not accept individualities because they are afraid of them. And I think it is not only in Russia. It is everywhere. The Communist system stopped the natural development of our country. We are far away behind the European countries. The Ideology of communism is amazing but it cannot work on such huge territory as Russia. Utopia is not possible in our world and it is strange how the communist leaders could even think of realizing their dreams. Individuals rule world and you cannot admit it. You cannot force history. No matter what it will go its own way, direction.

English Speech About Big World and on Her Knees

English Speech: How would you feel if your mother had to clean other people’s houses to make a living? How far would you really go for a friend, would you sacrifice a love life, your education? Out of all the books I have read, I absolutely love Tim Winton’s short stories, 2 short stories that I loved are â€Å"On Her knees† and â€Å"Big World†.I have particularly enjoyed â€Å"On her knees† not only because of its intriguing name but because it depicts the issue of dignity throughout the whole story and it taught me that â€Å"there is more honor in scrubbing other people’s floors than in having strangers scrub your own†, the second story â€Å"Big World† depicts the issue of friendship which also teaches me that â€Å"Friendship can evolve through the smallest of incidents† Now to the short story â€Å"Big World† which is about an emotional journey for a young man and his friend Biggie, who have recently failed their exams.As life becomes monotonous by working in a abattoir, they decide to escapee and go as far away as they can from the town they had lived in, Angelus, so they buy an old VW which later breaks down and as the realization seeps in on how stupid the idea was, they decide to go separate ways. Friendship is one of the main themes in this short story; it expresses the idea of two friends who make sacrifices for each other so their friendship will be able to continue on.This can be seen in several times in the story; one is where the persona sacrifices his love for Briony9 Nevis, quote: â€Å"out of loyalty† and when the persona does Biggie’s homework â€Å"†¦his whole academic success was his essay on the demise of Led Zeppelin, but then I wrote that for him†¦Ã¢â‚¬  A technique that shows friendship is first person, making it seem as a personal experience, this point of view also enables the author to manipulate the reader’s feelings and judgment s. This method also helps in creating an atmosphere where the reader feels as if he or she is one with the narrator which gets the story to be more involving. For example: In the short story, the event in which Biggie’s father is described as a beater and that if Biggie were to return home his father â€Å"His father would beat the shit out of him†¦Ã¢â‚¬  which creates a sense of sympathy towards Biggie and a sense of antipathy towards his father. â€Å"On her knees† which is about a son’s perception of his mother’s cleaning work that is contrasted with pride and dignity, which is accentuated when she is falsely accused of theft. The short story itself is about dignity, about maintaining dignity and understanding its meaning.What makes this a good read, is that the title itself contradicts the whole idea of dignity, the fact that when someone is on their knees, they are in a degrading state but in this short story Winton has effectively shown that this is not true and that no matter what occupation your mother has you will always be quote: â€Å"proud of her good name†. The narrator Victor Lang loa thes to see his mother lower herself and degrade her own dignity just to provide an education for him quote: â€Å"†¦ my mother cleaned houses to pay debts and keep us afloat and get me through university†¦ , this depicts how the mother had a â€Å"come-down† from her previous job as a receptionist, as long as her son is well provided for, such a high class occupation to a â€Å"domestic benchmark†. The â€Å"veins livid in her legs† represent labor, pain and strain which in contrast to the character of the house owner is regarded as admirable. A further comparison of the narrator's and the owner's shows that while they of low class have a neat clean home, those of â€Å"higher class† have a messy one full of neglect. A sad truth is put forth in this story where the value of a pair of earrings surpasses the value of a human being.A technique that shows dignity is symbolism. For example: the action of the boy taking a shower can be translated in to a wanting to escape form this situation. The mother is said to give the boy a â€Å"lecture†, which suggests that she is in control leading to another symbol of imprisonment for the boy. The car is another clever use of symbolism where the car represents the boy's life. It is said to be â€Å"reeking† which shows that the narrator hates his life. The cranking down of the window represents a desire to escape.The mother is said to be driving carefully which shows two things: a) that she is in control of his life and b) that she makes sure she takes the safest route, protecting her son from harm. Not only have both of these short stories alienated me in such a way, but I found these stories surprisingly beautiful, I highly advise for you to read these two great short stories, because the next time you are facing troubles in life, you remember what Carol Lang had to go through in life, remember what happens when you don’t face your problems in life, not like a bo y, but like a man.